Culture and Tourism Minister Mehmet Nuri Ersoy shared 2022 information and 2028 goals in tourism at the press conference held at Atatürk Cultural Center (AKM).
Ersoy said, “Turkey has reached 51.4 million tourists and 46.3 billion dollars in revenue in 2022,” noting that they have created new focus markets, “Everywhere Turkish Airlines flies is our target market. We have created new focus markets within the scope of product diversity. Very important increases in these markets. First of all, the USA comes first. We have exceeded 1 million visitors from America this year. Our aim is to host 1.7 or 1.8 million visitors next year. In addition, we will head towards South America, Scandinavian, Gulf and Far East countries. One of these countries The other advantage is that they leave more money in per capita income since they come from distant destinations and their average length of stay is longer.
Ersoy underlined that they have placed a burden on the promotion of destinations since 2019 and said:
“We have created various destination brands such as Istanbul is the new cool, TurkAegean, Turkish Riviera, Taş Zirveler. In the 2023-2028 period, we will introduce a total of 20 newly branded works worldwide in a heavier form by including 9 more main promotional brands into the system. We need to memorize and memorize these 50 works in the global world. We will brand the works that need to be brought to the fore in reasonable processes, not only on the basis of destinations, but also on the basis of works. The most valuable thing here is to create content. We had a promotional cinema in 2018. In 2022 This number has increased to 300. In 2028, we aim to increase this number to 900 commercial cinemas.”
“We will commission 7 more public beaches in 2023”
Emphasizing that the concept of public beaches will continue to increase, Ersoy said, “We will commission 7 more beaches in 2023; Bodrum Türkbükü, Torba, Koyunbaba, Küçük Çaltıcak, Hatay Pirinçlik, Giresun Güre and İstanbul Şile. By adding 7-8 more each year, the entire coast We will spread 5-star comfort public beaches to our cities,” he said.
Mehmet Nuri Ersoy, noting that they have reached the level of hosting in every province, not in obvious destinations, said, “We have harmony institutions in all our provinces for 3 years with the Provincial Tourism Promotion and Development Program. These are in cooperation with the Turkish Tourism Promotion and Development Agency (TGA). “Every province has its own ‘Go’ account except GOTurkey, and they carry out their activities here. We have started a very significant increase in both visuals, social media content and overseas digital promotion activities related to all provinces, and we will continue to do so.” he said.
24 thousand 500 accommodation facilities
Noting that the tourism of the future has to be sustainable, Mehmet Nuri Ersoy said, “We want to be the country that adapts to this change the fastest. We foresee that all of our accommodation facilities, which will reach 24,500 by 2030, will have completed the third stage sustainability criteria. In the world, the Ministry does this. Turkey was the first country to enforce the law before him,” he said.
Noting that they aimed to brand the cities where the Cultural Road Festivals took place, Ersoy said, “We accomplished this in 5 cities in 2022. This year, 6 more cities will be added and our Cultural Road Festivals will be held in 11 cities. From now on, the festival will be held in 36 cities in 2028, by adding 5 cities each year. our cities, Adana, İzmir, Nevşehir, Trabzon, Erzurum, Gaziantep. We want to spread our festivities equally to different parts of Anatolia.”
“Turkish tourism has become immune to crises”
Pointing out that Turkey’s geopolitical environment carries difficulties at all times, Minister Ersoy continued as follows:
“While we are creating our tourism strategies, we have implemented these practices by thinking about how we can make Turkey immune to crises. Our market diversification efforts are valuable in this regard. Turkey is no longer dependent on a country. Therefore, it is not very valuable for a country to give a warning. “Now, Turkish tourism has become immune to crises. For example, there was a negative reflection caused by the exchange rate differences in the dollar parity, but we were not affected much by the diversity of the market and artifacts. As it is known, we live with a global cost inflation. We must work not on cost, but on income. It is also very important in our revenues.” We’ve seen an increase.”
Another city will be added to the Michelin Guide
Minister of Culture and Tourism Ersoy stated that they will add at least one more destination to the Michelin Guide in 2023, besides Istanbul, and said that they aim to increase the number of cities added to the guide to 5 in 2028.